Success

How to become a successful men’s lifestyle blogger: An interview with 12 of the best influencers in the industry

What would you do if you could round up your industry’s leaders? Would you gawp at them or would you pick their brains about how they got to where they are? Luckily, I went for the latter and decided to reach out to some of the top men’s lifestyle bloggers to quiz them on how they got to where they are and what tips they’d give for getting to the top of the pile.

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When I started out on my blogging journey, there was a wealth of info out there about starting a blog but a lot of it was focused around female blogging – which seems to be a much larger market than the male equivalent.

With this in mind, I decided to get as many of the top brass as I could involved in the creation of this guide so that the men’s lifestyle market could finally have the guide that all of us would have wanted when we were starting out.

This will hopefully be the new blogger’s holy grail, so listen closely and milk these answers for everything they’re worth. All bloggers – both those starting out and those who think of themselves as seasoned veterans, can pick up some fantastic tips along the way.

If you’d like to learn more from any of the guys down below then drop them a line – I’ll link their contacts underneath.

Right, let’s get down to it.

Sam Squire

Imsamsquire.co.uk // Twitter // Instagram 
Hello@imsamsquire.co.uk

How and why did you get into blogging?

My sister is a blogger and I saw the cool things she got involved in and when I started 4 years ago there wasn’t a whole tonne of guys doing it. There was loads of girls blogging about fashion and lifestyle, however not a load of guys.

I thought I would give it a try and see if there is a niche out there for male bloggers. Really it was just to fill a bit of time, and I definitely didn’t think that 4 years later I would still be going and people would still be reading!

What is your blog and how has it evolved over time?

I think it’s gone from being something that I can use to fill a bit of time here and there to being a real hobby! I personally have no intentions to ever become a full time blogger, but it’s become something that is actually recognised within the industry.

When I first started I was always looking for a break, looking to work with people and emailing around to see what opportunities brands had. Unfortunately most weren’t actually interested in working with me, however now brands contact me asking for collaborations, advertising and sponsorship deals and I have had some massive opportunities to work with brands.

What are the 3 most important factors when it comes to making your blog a success?

Patience

The first is patience, I was so keen to get going and start working with brands at the beginning that when it didn’t happen, I felt like I must’ve been doing something wrong. That’s definitely not the case, it just takes time!

Hard work

The second is hard work, like with anything in life, you don’t get success without a bit of graft. If you’re not in it for the hard work then don’t even try – you need to be prepared to put time into your content to make it the best it could possibly be!

Honesty

My third is honesty, list most honest creators, I am sick of seeing new creators come along and get 50k followers in a month by using bots to grow their followings. It’s important to remain honest and get your growth organically, otherwise you’ve lost the respect of fellow creators before you’ve even started!

Is there anyone you looked to for help when starting out and why?

Honestly, not really! When I first started I felt super inadequate compared to some of the awesome creators out there. I really looked up to creators like John from The Everyday Man, and Matthew Zorpas from The Gentleman Blogger – they were two people that definitely shaped the way I create my content.

I think on the most part though you can reach out to any content creator with any questions or to ask for advice, really we’re a pretty tight community in the male blogging sphere, minus a few that have cheated their way to success – so we’re all pretty happy to give new creators a bit of direction!

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Work hard, engage with as many creators as you can, and make the most of the experience – don’t forget to showcase your personality!

Sam Squire
Sam Squire

Curtis Roscoe

Curtisluke.com // Twitter // Instagram
curtisroscoe@gmail.com

Who are you?

Hi! My names Curtis Roscoe, I run the blog CurtisLuke.com where I chat all about fashion, lifestyle and travel. I’m from Wales but currently study in university in London.

How and why did you get into blogging?

I got into blogging through writing for other sites and through internships in the entertainment industry. I decided that this was something I genuinely love so created my blog back in May!

What is your blog and how has it evolved over time?

My blog has and always will be a personal blog. The name ‘CurtisLuke’ comes from my first and middle name. I’m only ever called Curtis Luke by my closest family members. So having this as an overall theme for my blog made it feel so much more personal.

It’s evolved because now I feel like I’ve become more daring in my writing. I’m not scared to challenge views and express my opinions.

What are the 3 most important factors when it comes to making your blog a success?

Passion

Write what you are passionate about (the biggest thing).

Authenticity

Don’t pretend, be authentic. Don’t try write a positive review about something you didn’t like.

Time

Take your time. The best bloggers don’t shoot out a 500 word blog post everyday, they take time.

Is there anyone you looked to for help when starting out and why?

I looked to some bloggers that I followed before I started people like Em Sheldon. She’s a great example of someone who balances being able to blog effectively and also showcase this through social media. You genuinely feel invested in her life. Ali Gordon is another great example. His work ethic is insane.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Be you, be bold, be brace. Don’t be scared to challenge blogging stereotypes, make your own trend.

Curtis Roscoe
Curtis Roscoe

Carl Thompson

Carlthompson.co.uk // Twitter // Instagram 
Carl@pincollarshirts.co.uk

Who are you?

I’m Carl Thompson, 5 years ago I left a very successful career in IT to pursue a better work/life balance in the menswear industry. In 2013 I launched ‘Hawkins & Shepherd‘ and began selling luxury, hand-crafted shirts, suits, coats and accessories.

Shortly after I launched blog carlthompson.co.uk – I now work from home 7 days a week from 7.30am to about 10pm most days, if not later. 

How and why did you get into blogging?

To begin with I was looking to drive more traffic to my Menswear label, but it soon came apparent that the blog was developing into something separate and deserved its own platform. More and more people were coming to me for advice and I wanted to provide a place for people that wanted to further themselves.

What is your blog and how has it evolved over time?

Primarily it’s still menswear orientated. Menswear is my wheelhouse and I can write prolifically and importantly; fast, when it comes to menswear. Sometime ago Menswear began to bleed into other areas like Lifestyle, and I wanted to talk about things other than fashion such as travel, cars etc. And Carl Thompson the blog became an extension of Carl Thompson the person. I love showing off the blog now, although I’ll forever be tweaking it. It has to evolve.

What are the 3 most important factors when it comes to making your blog a success?

Imagery

Imagery is key and is paramount on my blog. I collaborate with a lot of other talented bloggers and photographers. If you’re looking to get into blogging, then I suggest investing in fair-to-middling camera.

You can pick one up between the £100-200 mark second hand and just experiment. Watch online tutorials and convince your friends or folks to get you some photography classes for Xmas.

Work ethic

You have to be willing to get up before everyone else, work longer than everyone else and turn up to a lot of events for free. You’ll have to write a lot of reviews for free. If you have a laissez faire attitude towards blogging it will forever be a hobby, not a success.

Be an all-rounder

It’s not just enough being a good writer, or a good photographer. You have to be knowledgeable about multiple social media platforms. You have to know how websites and WordPress templates work.

I’ve come to realise that you have to have as many arrows in your quiver as possible. (Even now I’m learning the world of podcasting). If you think you’re going to get by on your good looks then good luck. You won’t be able to ride that gravy train forever.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

  1. Rocky Balboa – It ain’t how hard you hit, it’s how hard you get hit and keep moving forward. That’s how winning is done.
  2. Yoda – Do, or do not. There is no “try”
  3. Rafiki – Oh yes, the past can hurt. But you can either run from it, or learn from it.
  4. Ferris Bueller – Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
  5. Neil McCauley – You want to be making moves on the street, have no attachments, allow nothing to be in your life that you cannot walk out on in 30 seconds flat if you spot the heat around the corner.

Oh wait… did you mean characters as in… oh boy that’s embarrassing. But phew, 140? I thought I was going to be here all night.

Carl Thompson
Carl Thompson

Michael Adams

Michael84.co.uk // Twitter // Instagram
Hola@michael84.co.uk

How and why did you get into blogging?

I have always had an interest in the web and creating things, and have made other web properties such as websites and forums, so moving on to blogs was a natural progression for me.

What is your blog and how has it evolved over time?

Michael 84 is about men’s fashion and lifestyle, and combines personal thoughts and reviews, to news and information about what’s going on in menswear and everything guys like.

What are the 3 most important factors when it comes to making your blog a success?

Work

Putting the work in is definitely the first, you need great content for people to want to come and read it.

Promotion

Being active promoting it is another, this can be by utilizing social media.

Perseverance

The last thing is to keep going, so many people start a blog because they think it’s a good idea and then it fades away. Most the successful ones are the ones who keep persevering.

Is there anyone you looked to for help when starting out and why?

Not really, since this has been more of a passion than anything else and it’s something which I am interested in. The web is always changing so I am always learning, and do a lot of reading and discussing the more technical sides of running a blog.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Start a blog for the right reasons and make sure that you’re prepared to work on it, make sure it’s ready then just put it out there.

Michael
Michael Adams

John Robertson

Theeverydayman.com // Twitter // Instagram
mail@theeverydayman.co.uk

Who are you?

I’m John and I’ve been writing The Everyday Man for 5 years now.  It’s essentially a blog that brings together things that I like with a slight editorial edge.  I cover lots of topics so I hope that most people will find at least one strand that they can resonate with.

How and why did you get into blogging?

I started it back in 2012 as a hobby with no vision of it ever becoming anything more than that.  Over time the growth came and I started to take it more seriously.

What is your blog and how has it evolved over time?

It’s a lifestyle site so I cover a whole range of topics, everything from cars to art and culture to travel.  I love the variety of stuff that it enables me to experience.  Over time it has become a lot more structured but I still try to keep my original ethos of only featuring things that I like or would like to try.

What are the 3 most important factors when it comes to making your blog a success?

Hard work, creativity and commitment I’d say.

Is there anyone you looked to for help when starting out and why?

Of course.  My friend Paula started a site around the same time (The LDN Diaries) and I took a lot of help from her in the beginning.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Don’t become one of those generic samey sites. By being yourself and not following that mould you will stand out instantly from the crowd.

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John Robertson

Rory Carrick

Eatdrinkrunfun.com // Twitter // Instagram
Rory@eatdrinkrunfun.com

Who are you?

I’m Rory, I’m 40 years of age and my day job is working in the School of Psychology in Trinity College Dublin. I’ve been with them 12 years and am a quadruple graduate of Trinity. This year I’ve returned to study with them for a fifth time and am working through an M.Sc in Digital Marketing Strategy.

How and why did you get into blogging?

I had spent a lot of time studying part time and decided to take a break. I’m a man of many interests and always tied with the idea of doing some writing. I had been reading blogs for years and thought, what better way to try my hand at some writing and at the same time explore my interests which had been put on hold while I studied.

What is your blog and how has it evolved over time?

My blog is an eclectic mix of content. I have a strong interest in food and drink so there is an emphasis on that. I’ve also spent time studying wine so you will see some wine reviews scattered throughout it. Movies, travel and running are also passions of mine which feature on the site.

I suppose the blog is a reflection of me. Depending on what is going on in my life the content will change. There may be a burst of travel if I have been away, or a feature on running if I’ve been spending too much time eating and drinking. It’s essentially a diary of my adventures in life.

What are the 3 most important factors when it comes to making your blog a success?

Success?

First I think you need to decide what success means to you. To me, it’s knowing that people read it. I have a full time job so my focus is not on making it into a monetised platform. I write about my interests and that comes first. If a commercial opportunity comes along, I’d consider it, but its not paramount for me.

Effort

Other factors I would consider are making the effort to put the time into your content. If you want people to read it then content is key. Write with passion and people will read with joy.

Numbers

Lastly, I would say, don’t get caught up with numbers. Sure everyone wants their blog read but 40 engaged readers who give you feedback are worth more than a 100 who never talk/engage with you at all. An audience will grow over time and you will find your voice and your niche.

Is there anyone you looked to for help when starting out and why?

Yes, the technical aspects of setting up a blog can be trick. Buying your domain and getting to grips with all the roles a blogger has to play. You are writer, editor, photographer, videographer, marketer and promoter of your work.

I was lucky to have friends in the blogging world who were generous with their time and gave me plenty of set up help. Tips that ranged from, the best way to take photos of food to linking your social media accounts and not being afraid to share your work.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Be you. Be your own voice and write about what excites you. Focus on your own work and don’t copy others and you will find your place.

Rory carrick
Rory Carrick

Peter Gemmell

Thegentlemanselect.com // Twitter // Instagram 
info@thegentlemanselect.com

Who are you?

My name is Peter and I’m the founder and editor at The Gentleman Select. Through my passion for blogging and fashion I have expanded into contributing to the Telegraph Mens Fashion section, worked with brands such as Wax London, Mercedes Benz and Braun all whilst meeting some wonderful people along the way.

How and why did you get into blogging?

I actually got into blogging through a couple of factors. Initially my good friend John who runs The Everyday Man had been doing this for some time and I caught a bit of the bug from him.

Also for as long as I can remember I’ve always had an interest in fashion and various lifestyle aspects so to be able to put in writing what I like and importantly what I feel readers would like to know about was a huge influential factor for me.

What is your blog and how has it evolved over time?

The Gentleman Select has a focus on men’s fashion, lifestyle and motoring. It covers many aspects which are current and also more niche areas which may be slightly more off the radar to many readers but I feel they would love to know about.

The blog has evolved in such an amazing way as originally it focused on Horology (watches), another passion of mine, however as I began to introduce more and more of my other interests it evolved and expanded rapidly.

What are the 3 most important factors when it comes to making your blog a success?

Content

For me the first has got to be creating great, engaging content. Through doing this, it keeps my regular readers excited and engaged and also grows my new, unique visitors as well.

Consistency

This then nicely leads in to the second important factor and that is posting content regularly. It stops the blog getting stale and keeps my momentum going.

Imagery

For me it is also important to have strong images to compliment the article, this can give the viewers a great insight into what a jacket, for example, may look like on, this in turn also helps the brands you are working with.

Is there anyone you looked to for help when starting out and why?

Yes definitely, my friend John of The Everyday Man was a fantastic help to me when starting out. There was certain aspects I was unsure of such as how to respond to various emails and how to lay out and structure my website when building it. Certainly don’t be afraid to ask for help, there’s plenty of people out there ready and willing!

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Simply just keep working away at it. It takes time! Stay true to putting out good content and don’t be drawn into cutting corners to get ahead. You’ll get there!

Peter Gemmell
Peter Gemmell

Dan Bartle

Lifeofdan.co.uk // Twitter // Instagram
Lifeofdanblog@gmail.com

Who are you?

My name is Dan and I am a part time blogger! I run a male lifestyle blog called Life Of Dan (www.lifeofdan.co.uk). I have been blogging for a few years now, but recently re-launched my blog due to taking a year out to concentrate on family life as I became a dad last year!

How and why did you get into blogging?

I first got into blogging when my partner started an apprenticeship in PR, she introduced me to blogging as there weren’t many male bloggers around at the time. I thought I would give it a try, I have never had an interest in writing however this totally changed my view on it!

What is your blog and how has it evolved over time?

I originally started with a specialist blog relating to ethical consumerism, however I quickly realised that as this was such a niche subject that it really limited what I could write about and my reader base. My blog has evolved into a male lifestyle blog, I don’t have a specialism like some blogs do I just write about anything and everything that I am interested in.

What are the 3 most important factors when it comes to making your blog a success?

Original

Keep your blog original and don’t stray away from your writing style. By doing this you will keep your readers coming back, there are so many bloggers producing plastic posts. They are about different products, however the actual content is same blog after blog.

Social Media

Have a social media “A” game and plan. Social media is the best way to interact with your following, again keep this personal. Show there is an actual human behind your blog and not a robot. So many people make this mistake and schedule post after post, by doing this you can’t always interact to any comments you may receive.

Time

Don’t rush your posts. A lot of people are under the impression you need to post a blog per a day! Some of the bigger bloggers sometimes don’t post once a month! Take time on your posts and always ensure the content you post is relevant. Just remember that if you don’t post in a while to keep on top of your social media.

Is there anyone you looked to for help when starting out and why?

To be honest when I first started my grammar was terrible and my writing style was wooden! I turned to my partner and constantly asked her for feedback so I could improve my content.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Interact with your following! Ask them for feedback on your posts. Just remember that there are some really honest people on the internet and you might not always like their comments!

Dan BArtle
Dan Bartle

Kris Sturmey

1st-man.com // Instagram
business@krissturmey.com 

Who are you?

My name’s Kris founder of 1STMAN, I’m an entrepreneur and director, 25 years old living in London

How and why did you get into blogging?

I got into blogging because of my own research. I was finding all of this information online in order to improve my own life, and I thought it would be great to share this knowledge and help the male community. I also had a bigger vision of producing high level video content which I knew could begin with a small blog and a loyal following.

What is your blog and how has it evolved over time?

1STMAN focuses on 3 things, showcasing, professionalism and value. We like to combine the best of men’s lifestyles without getting too materialistic. If we were to film a man in a Ferrari with a Rolex on but without any advice/interview content, then it would just be a waste of people’s time.

Therefore we never lose sight of our self-improvement roots which got us to where we are today. In fact that’s how the business has evolved. We’ve increased the professionalism and delivery with each transition without deviating from the original ethos which is so important to us. In short the end vision has remained the same, but the path we took to get there changed multiple times.

What are the 3 most important factors when it comes to making your blog a success?

Promotion

Don’t get caught in a writing cycle. Make sure you’re promoting the content 90% of the time and only writing it 10%. Too many people are concerned with what to write next, however by promoting your best 10 pieces of content relentlessly, they could bring in 50,000 people per month once they rank on Google.

There’s no point spending hours writing content if only 100 people are going to read it. Once you have a huge audience you can write daily in order to keep them there, but at the start rankings are so important.

Detachment

Be detached from the content. Most people start a blog and write about themselves and their own experiences. You’re going to run out of content quickly and people will become bored with the “I, me, in my opinion” vibe. Umbrella blogs that have multiple voices and use a report style rather than a story telling style always grow bigger long term.

Originality

Be original. Write every idea and thought down. A lot of people will say that you should simply write all the time and get everything out there. I believe you should write a lot, but only put a few pieces out there. I start with a huge list of potential projects, documentaries, articles, etc that we could produce.

Then I start slashing the typical, boring and bad ideas off the list. Do this until you only have the finest pieces of content left, it’ll improve the overall quality of your blog and force you to think deeper. Take a fashion blog for example. The obvious and boring choice is to write “How men can dress better” but this is dull, it’s been done before and you’re going to get swallowed in the SEO.

Instead sit and come up with original content or alternative ways of producing the same ideas. This increases SEO rankings and gives people a reason to come back to read your content. If your blog is a clone of larger and already established blogs, then why would anyone read yours?

Is there anyone you looked to for help when starting out and why?

Sean Russell of Menprovement and myself would talk a lot via email, so he was like a blogging mentor for me. But my main inspiration has to be the likes of GQ, Esquire, Mr Porter etc. I never saw 1STMAN as a simple blog and therefore always looked at the whales of the men’s lifestyle industry as the benchmark.

I was thinking about hosting and filming fashion shows before I even registered the domain name 3-4 years ago, and now we’ve just started doing this type of content.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Align the brand with the long-term vision and decide upon your entire identity/strategy before you even write a single word.

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Kris Sturmey

Frank Cronin

fashionablefrank.com // Twitter // Instagram
fashionablefrank@gmail.com

Who are you?

My name is Frank and I am a fashion fanatic! I love sports particularly football and I support Juventus in Italy. In fact I love Italy! It is my favourite country to visit. I love traveling, photography, writing and reading and the gym.

How and why did you get into blogging?

My blog is primarily about Men’s fashion & lifestyle and recently I have begun to produce fashion and style tip videos. My YouTube channel made the final of the V by Very Blogs Ireland 2017, I was thrilled with this as I have only been shooting video for a short time.

I had no video editing or video shooting experience at all which makes it even more remarkable! fashionablefrank.com has also been as one of the Top 50 UK Men’s Fashion and Style Blogs in 2017, Top 100 Men’s Fashion Blogs as well as shortlisted for Best Fashion Blog in Ireland in 2016 and 2017.

My aim is for my blog is to become a resource for any man wishing to dress better and feel more confident about their personal style. I believe the better you look, the better you feel! I realise not every guy is interested in fashion so I try to write posts which appeal to every man regardless of his level of interest in fashion.

Looking good to one guy is totally different to what another would consider to be well dressed so I mix up my posts to appeal to most guys. My blog is quite detailed from the point of view it shows easy to understand tips like;

  • How to wear…the latest trends, white jeans, khaki, a grey blazer etc
  • What to wear…to different events like a christening, the races, on a date etc
  • Every man needs…certain pieces in his wardrobe like a grey blazer
  • Style tips…my sale shopping tips with practical advice and the pieces I have picked for great prices.

What is your blog and how has it evolved over time?

During my short career my blog has evolved through the use of technology. I have discovered some new passions like photography and producing videos, both of which are challenging but rewarding! I get to travel quite a bit too so I want to write more about these experiences too.

What are the 3 most important factors when it comes to making your blog a success?

This is a difficult question to answer since success can be defined in a number of ways. For me, the factors I think you need for a successful blog are;

Happiness

Happiness! Blogging is a lonely, sometimes derided hobby/profession but why you started it is what will keep you going! Success means different things to different people.

It might sound absurd but happiness is certainly a crucial factor in the success of a blog. There will be times when running your blog will be tough! We all experience it. Is it worth it? No one reads my stuff? Etc its in these moments of desperation you need to remember why you started your blog.

Recognition

While happiness is important I think recognition of your hard work is amazing to receive and develops hunger for more. Recognition is also a sign your on the right track for the industry you are in. I encourage entering awards and competitions because they give you a glimpse of what others are doing. Its an opportunity to learn too.

Down Time

I think it is important to have some down time with your blog. Yes, it is a passion almost an obsession BUT sometimes taking a break from it can lead to new ideas and recharge the creative batteries. Taking some time off will feed the hunger and passion for your blog again! This is something I have learnt during my short blogging career.

Is there anyone you looked to for help when starting out and why

This probably sounds bad but no. I had an idea and saw a niche in the market and went for it. My aim is to help guys to look good, dress better and feel more confident about their fashion and style choices. I want to show guys you don’t have to spend a lot of money on big brand names to look good.

You won’t instantly look better because you are rocking a big brand name. Fashion pieces and how you style them will determine how you look, good or bad. Factors like colour flow and how you layer clothes are what creates a great outfit! It is about the synergy of your outfit. The power of looking good cannot be underestimated! If you look good, you feel good!

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Try to spot a niche in the market. The industry can be tough & very competitive but focus on why you started your blog. Believe in yourself!

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Frank Cronin

Mike Lyons

Mklyns.com // Twitter // Instagram
Mklyns1@gmail.com

Who are you?

My name is Mike Lyons and I’m a part time blogger from a small city called Chester in the north west of England.

How and why did you get into blogging?

I’ve always been interested in menswear, lifestyle and interior design and the launch of Instagram only fuelled my interest. This helped me find new blogs and ultimately led to me bite the bullet and launch my own blog last year!

What is your blog and how has it evolved over time?

I think my blog is relatively young in terms of some bloggers but it’s started to gain some good traction recently which has helped me to work with brands I never expected to have the opportunity to! My blog is mainly ramblings about places I visit, products I love and new menswear collections from some of my favourite brands.

What are the 3 most important factors when it comes to making your blog a success?

I’d definitely say consistency and quality is a huge factor, stick to a similar theme across your content and actually create content you’d want to read yourself!

Is there anyone you looked to for help when starting out and why?

To be honest I read so many blogs and I’m finding new ones week in week out. All of them have some sort of influence, a lot of them set the bar very high content wise which gives me some great ideas for my own pieces.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Create content you’d want to read yourself, invest in a half decent camera, use light to your advantage & keep your content similar in style.

Mike Lyons
Mike Lyons

Andy Longley

Offthecuffldn.co.uk // Twitter // Instagram
Offthecuffldn@gmail.com

Who are you?

My names Andy Longley, I’m the co-founder at off the cuff / ldn where I spend most of my time but I also work agency and client side in the digital industry with large fashion brands across the UK & Europe and I’m currently based in Amsterdam working on ASICS’ digital strategy.

How and why did you get into blogging?

It was a passion thing really, after struggling to find menswear blogs that really represented the brands we were interested in we decided to go out on our own and setup a site covering everything we couldn’t find elsewhere.

We really felt British brands that weren’t on the high street were being overlook and we wanted to change that.

What is your blog and how has it evolved over time?

Our aim is to bring together a unique blend of British heritage & modern minimalism to create a magazine & blog that celebrates British style culture and embraces the aesthetics & inspirations behind modern men’s style.

Nowadays we only really work with the brands we love, showcasing accessible premium menswear and lifestyle products to create a blog that we hope you’ll find refreshingly different & inspiring.

What are the 3 most important factors when it comes to making your blog a success?

Passion

You have to have a genuine passion for it, if not you won’t last long as it’s not as easy as people may assume,  something other than likes and shares need to keep you motivated.

Design

Not the sexiest topic but it’s crucial to be have the right CMS. We spent the first year of our business constantly fighting against a limited system with a poor design and it distracts you from everything else that matters.

Identity

Have a clear point of view that runs through all your posts. With so many generic blogs ‘men’s style’ blogs out there the majority pass people by. You need to let people know what your blog stands for that others don’t.

Is there anyone you looked to for help when starting out and why?

I’m a big fan of Mr Porter’s journal and took a lot of inspiration from there, in terms of direct help from people – we had to rely on a few web development colleagues to get us all the functionality and clean design we have now.

What advice would you give to new men’s lifestyle bloggers in 140 characters?

Choose a topic you’ll always enjoy. Find a perspective that’s different to the rest. Put equal effort into sharing content as producing it.

Andrew Longley
Andrew Longley (Centre) with Off the Cuff / LDN co-founder Simon Holbert (Left)

Now you have all the knowledge on starting, evolving & making a success of your blog. All that’s left to do is apply what all the guys have said and maybe one day you’ll make it into this article!

Make sure to follow each of our fantastic interviewees to stay up to date with what they’re doing – I’m sure you’ll pick up a tip or two along the way too.

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