The weird art of sauna networking
Here’s something you’ve probably never thought about. Networking in the sauna. Well I’m here today to let you into this strange little networking secret that I recently discovered. Are you ready?
A bit of background
I was sat in the sauna the other day chatting away with a few guys and it dawned on me. Has anyone every thought of the insane stealth-networking potential of this situation? If you’ve ever been in the sauna for any prolonged period of time, you’ll know that eventually, you’ll get chatting to whoever you’re in there with.
The type of person in a sauna
If that person you get chatting to happens to be a fellow entrepreneur, it’s essentially an elevator pitch on steroids.
Think about it.
High level guys care about their health more than most. If your gym has a sauna then it’s probably quite a high end facility. A plethora of health conscious, wealthy members means an increased chance of chatting (in a very personal setting) with a business owner for a fair amount of time. Not just a quick 15-second pitch.
An example
For instance yesterday, the two guys I was talking to both turned out to be businessmen in my area. One owned some bars in the city and the other owned a few barbershops.
Guess what? Both their businesses had websites that needed some major work. I told them a bit about what I do and booked a couple of meetings in there and then. In a sauna. Talk about killing two birds with one stone. A great workout, followed by ninja-closing some potential clients whilst sweating out toxins.
Next time you’re sweating your balls off, maybe ask that guy next to you what he does for a living. You never know who you might meet.
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